CBR Media and Evisu have worked together often to run marketing campaigns around the FIA GT World Cup held at the Macau Grand Prix. CBR Media worked with Craft-Bamboo Racing to wrap their Porsche 911 GT3 car in 2018 and Mercedes-AMG GT3 car in 2019 with a striking livery of the iconic Evisu seagull.

 

This attention to detail reflects Evisu’s take on denim fashion, emphasizing bold and exciting colours blended with tradition and design. In addition, Limited-Edition apparel and replica model cars unique to the Macau Grand Prix was retailed at the circuit and at selected Evisu retail outlets, and sold out even before the racing action had begun.

 

CBR Media assisted in organizing a media gathering at Evisu’s flagship store, attracting local media to report for the collaborations. On top of that, CBR Media organized several promotional items over the race weekend, including advertising on buses in Macau, as well as Evisu Racing merchandise at the Macau Grand Prix. Both attracted great exposure over the race weekend and establishing Evisu Racing’s image through these promotion.