Jaguar teamed up with CBR Media to hold “The Art of Performance” event at the Kai Tak Cruise Terminal in Hong Kong to launch their brand new Jaguar E-Pace. As an agency specializing in automotive marketing, the event was tailormade to show case the new car and provide an exciting driving experience for over 50 media attendees and 300 guests spread over a comprehensive 3-day event.
For the first time in Hong Kong, a gymkhana track for consumers to test drive the new Jaguar E-Pace, specially designed by professional racing driver and CBR Media director, Darryl O’Young. He show cased what the car is capable of and event hosted a driving clinic along with professional driving instructors for participants willing to do a test drive around the gymkhana track.
The Art of Performance Hong Kong event set a new standard for automotive marketing. Different elements were included to make it a family friendly event with test drives, photo booths, kids zone and racing simulators. After a successful campaign in Hong Kong, Jaguar brought the concepts to different countries to show case their products.
Jaguar Hong Kong