Hong Kong beverage giant, Vitasoy, worked with CBR Media from 2014 to 2018 for a racing-oriented marketing campaign for their VLT product. CBR Media ran a special VLT livery on the Craft-Bamboo Racing Aston Martin and Porsche GT3 cars. In those 5 years, the iconic yellow and green livery became a recognizable sight on the Asian GT grid, driven by the “Race to Win!” campaign, encouraging children to follow and achieve their dreams.
CBR Media launched a variety of smaller promotional campaigns for VLT, including special drink packaging, replica model cars and even advertising billboards through close agency partner, POAD Media. We also organized press conferences, mall exhibitions, pop-up events and social media competitions to create exposure and interaction for the consumer. As a result, it became one of the most popular and significant marketing campaigns in Hong Kong’s motorsport spectrum.