Tsingtao Beer joined forces with CBR Media to take their brand to the world stage at the 2019 Macau Grand Prix with Craft-Bamboo Racing. The #77 Mercedes-AMG GT3 displayed a special Tsingtao livery with the driver Edoardo Mortara, the most successful driver in the history of Macau Grand Prix.
To bring the partnership to life, Tsingtao and CBR Media created limited edition beer cans with the iconic green, gold and red colours and the Mercedes-AMG GT3 with the slogan “The Taste of Victory”. We also sold exclusive team merchandise and apparel as well as replica scale model cars at the iconic Macau event. CBR Media also placed the Tsingtao 0.0-liveried Craft-Bamboo Racing car at the Macau Food Festival to promote their new non-alcoholic beer.