CBR Media is the official PR and communications agency appointed by Motul Asia Pacific. We assist Motul by providing comprehensive public relations, marketing and creative communication services across 13 markets in the region. With the agency’s rich expertise in the automotive industry, CBR Media is able to deliver tailored content that aligns with Motul’s goals and objectives.
Motul works with several drivers and teams for some of the most iconic motorsports events globally. CBR Media issues regular press releases to highlight key motorsport achievements, product launches and corporate announcements to increase media presence among mainstream media.
CBR Media has also helped build connections with key media channels in Asia by inviting them to a special community called the Motul Media Circle. We started a bi-monthly speaker series, “Motul Minute” to provide media connections with unique content and opportunities to interact with members of the Motul family. This speaker series helped develop relationships through closed and intimate conversations and position Motul Minute as the go-to event for media to get updates on all things Motul around Asia.
Motul also ran a very successful KOL campaign by engaging with CBR Media’s network of influencers. This campaign was tied to the 50th anniversary of Motul’s flagship product, the Motul 300V. A comprehensive marketing campaign was designed leading up to the launch of a new 300V to create media excitement and highlight the improvements.