
THE ULTIMATE SO AMG EXPERIENCE
presence,boundless passion,
and exceptional performance
Mercedes-Benz Hong Kong and CBR Media teamed up once again to collaborate for a special event showcasing the launch of the all-new Mercedes-AMG flagship sports car, the GT 63 AMG Coupe. The event, named ‘So AMG’ was hosted at the Kai Tak Cruise Ship Terminal, with attendees ranging from invited members of the media to select VIP guests.
CBR Media was responsible for devising the test track layout, providing professional drivers to pilot and guide participants throughout the test drive experience of the AMG car, and supplied the #99 Spark Mercedes-AMG GT3 race car that raced under Craft-Bamboo Racing in the FIA GT World Cup at the 2024 Macau Grand Prix as part of an indoors display themed about AMG’s success in motorsports.
A test track was devised for guests to experience the GT 63 AMG in person, whilst being driven by CBR Media director and professional racing driver, Darryl O’Young, in addition to professional racing drivers Shaun Thong and Melvin Moh, whom also provided test drive experiences in the latest generation C63 AMG sedan.
Client
Mercedes Benz Hong Kong
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Event Management
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PR





