The BAM Festival is a three-day outdoor festival, featuring the latest technological innovations, live entertainment, food/drink experiences, and showcases of the latest Mercedes-Benz models - including the premiere of concept vehicles never before seen in Hong Kong.

 

It describes itself as a ‘forward-thinking urban festival’, that brings together cars, technology, the arts, music, and innovators from a variety of industries to the Central Waterfront Event Space.

 

CBR Media was invited to participate in the event program, providing interactive elements and displays focused on Mercedes Benz’s motorsports activities.

 

We provided two Craft-Bamboo Racing Mercedes-AMG GT3 cars on display for all three days of the festival, allowing foot traffic to get a direct look at the cars before they were due to compete in the 2023 Macau Grand Prix.

 

CBR Media also set up a kids zone at the festival in the form of a slot car racing booth, to provide entertainment for young racers and families.