Challenge
While Hong Kong’s boasts a high number of world-class athletes ,their incredible talent often does not get sustained recognition outside of competition success, while some simply are not covered by the existing support systems.

Solution
CBR Media understands in order to amplify their presence, we have to capture the heart of their journey — the authentic stories and the sheer determination required to compete on the global stage; And translate that into bespoke strategy for handling the marketing, digital branding, and media outreach. This straightforward approach has built significant trust within the sporting community, 50 applicants in the first year alone sees the potential value and the project is currently supporting eight athletes—including an Olympic medalist. 

Result
Our first year is capped off by a series of feature documentary, capturing each athletes’ story and presenting it directly to a much broader audience - by elevating their public profiles, the project ensures that as these local heroes reach new heights, the entire city is right there cheering them on.