Smart Charge joined forces with CBR Media to run a branding and promotion campaign focused around the 2019 Hong Kong ePrix. The collaboration started with the launch of the “Electric Dreams” shot by award-winning cinematographer Thomas Sandfield. CBR Media arranged the “Electric Dreams” shoot in Hong Kong, showcasing the newly-launched Jaguar I-Pace electric SUV and Hong Kong professional racer Darryl O’Young.
Darryl also raced in the Jaguar I-Pace eTrphy Race with Smart Charge and Craft-Bamboo Racing. The Smart Charge experience was brought to life for the masses in the iconic streets of Hong Kong by creating phototaking opportunities with merchandise and souvenirs that replicated the Smart Charge Jaguar I-Pace eTrophy car.
Smart Charge by HKT