Electronics brand MSI entered a collaboration with Mercedes-AMG, serving as a key sponsor throughout the 2023-24 racing season and launching a partnership between the two brands. The intention was to bridge the gap closer between professional eSports and motorsports - where both MSI and Mercedes-AMG intersected among their target customers.

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CBR Media was responsible for helping produce several videos and short-form social media content to increase exposure for MSI’s brand, along with helping design an MSI-branded livery for a Mercedes-AMG GT3 car entered in the 24 Hours of Spa and marketing efforts to maximize exposure of an MSI x AMG collaboration gaming laptop via KOLs in the gaming community and producing an original video highlighting the product

 

.In addition, CBR Media arranged for opportunities for customers invited by MSI to attend AMG events to learn firsthand about Mercedes-AMG’s racing operations and activities.