Problem
Japan has a crowded and very established automotive market, Radical has no recognition as a brand and there’s low acceptance to the idea of low volume, dedicated sports car manufacturer.

Solution
CBR Media is helping the British racing brand Radical break into Japan’s famous car scene by focusing on what drivers there love most: the pure thrill of the ride -  showing how these cars offer a unique, visceral experience that stands out from the rest. Using deep local knowledge and international connections, the team at CBR Media crafted a launch plan that felt authentic to Japanese car culture, teaming up with real local car experts and finding a voice those who love driving can identify with. 

Result
The highlight was an exclusive launch for the SR3 XXR model at the prestigious, by invite only Magarigawa Club, which grabbed the attention of pro drivers and industry insiders immediately. Since then, the momentum has been huge — social media engagement is soaring and test drive events are now at full capacity. All of this is building toward a dedicated racing series in 2027, where CBR Media is helping to unite a community of owners under the joy of racing. By building a real community around the thrill of the track, CBR Media is shaping Radical’s enduring legacy in the Japanese automotive scene.